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Masterclass Dr Ran Zhang: Hotels and YouTube

Masterclass

Masterclass Dr Ran Zhang: Hotels and YouTube

Masterclass

Presenter Erwin Losekoot and Dr Ran Zhang (senior lecturer NHL Stenden and researcher) discuss the importance of Social Media for hotels and hospitality enterprises. Specifically the use of YouTube by hotels. Dr Zhang did extensive research on this subject. What practical recommendation would he give hotels and hospitality enterprises about their use of YouTube?

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StendenHMS.tv is the video platform of Stenden Hotel Management School. Everything you always wanted to know about hostmanship and hospitality are explained in short and clear videos. This platform also provides the opportunity for online livestreaming, for instance presentations, lectures or webinars. We believe the world asks for people who can give. People who know how to make other people feel welcome. People whose talent is management and providing service: hostmanship. It’s all about a certain mentality: the motivation to combine hospitality, sincere attention and leadership. A student of the Stenden Hotel Management School is ready for the future and is a ‘game changer’ in the hospitality industry.

StendenHMS.tv is the brand new video platform for Stenden Hotel Management School. The platform has been made in association with HorecaNederland.TV

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